MEET THE
CHANGE-MAKERS

"There's so much value in our Progress reports, clients are happy to pay more."

Ben Duthie

The VPP Effect.
How Blue Edge got a 500% ROI with ChangeGPS.

A born change-maker, Ben Duthie is driven by purpose. A Partner at Blue Edge—a boutique accounting firm in Perth—he transforms his clients' lives. He uses ChangeGPS' legendary 'Value, Plan, Price' model to:

make Blue Edge's workflows more efficient—and profitable

cement his trusted advisor status

get a 500% ROI in 6 just months with our 'Value, Plan, Price' model

Smart start—Engage

ChangeGPS aligns with Ben's values. He uses Engage to quickly send electronic engagement letters—freeing up his time to focus on what matters. And with Engage's fixed-fee benchmarks, clients know Blue Edge bills for value, not time.

All the tools—CorePro

As their trusted advisor, Ben's the first port of call for his clients. With CorePro’s ‘practice in a box’, he builds on that trust. He creates document packs from templates and emails them directly to clients—saving time and streamlining his service.

Proactive planning—TaxPlan

Ben uses TaxPlan to run clients through different scenarios—and quickly compare the different tax savings of each strategy. The automated advice and pre-written strategies quantify value—and up Blue Edge’s advisory margins.

Maximize margins—Progress

Clients used to get a one page cover letter of their annual tax summary. With Progress, Ben gives them a 20-page detailed analysis of their year. The report provides so much value, clients are happy to pay 20% more—and they want the same service again next year.